IN THE NEWS

As the new U.S. tariffs are set to take effect, our colleague Stéphane Grégoire appeared on Radio-Canada’s 𝘝𝘪𝘷𝘦𝘮𝘦𝘯𝘵 𝘭𝘦 𝘳𝘦𝘵𝘰𝘶𝘳 to discuss the premiers’ different approaches.

➡️ Why don’t all Canadian premiers take the same approach to the trade war?

➡️ Are social media a good tool for laying the groundwork before a political meeting?

➡️ How can Canada hold its own in this trade war with the United States?

➡️ Could the U.S. midterm elections change everything?

This afternoon, our president Louis Aucoin joined Isabelle Maréchal on QUB Radio to analyze the Parti Québécois’s new ad, which has sparked a lot of reactions across Quebec.

Featuring a moldy sandwich to make its point about the CAQ, the PQ “scored,” according to Louis. 🎯🥅

Beyond its negative tone, the ad succeeds in grabbing attention, provoking an immediate reaction and bringing the debate back to the issue the party wants to highlight as the next election approaches.

In this La Presse article, our colleague David Juneau looks at how Quebec businesses are getting creative in joining the Canadiens’ playoff excitement.

Renzo Sandwich and Cunninghams Pub & Grill removing “Buffalo” from their menus, and Double’s bar changing its sign to Dobeš’s on avenue du Parc, are good examples.

When everyone wants to ride the same wave, originality and speed of execution make all the difference! 👀

Our president, Louis Aucoin, joined 98.5 Montreal today to discuss how brands like Hydro-Québec and Épicerie Maxi are capitalizing on the excitement surrounding the Montreal Canadiens during the playoffs.

A good reminder that in communications, good timing, an understanding of current events and an authentic connection with the audience can make all the difference!

Our president Louis Aucoin analyzes his leadership style: his announcements, strategic moves and what stands out about his approach.

Our colleague David Juneau joined Nathalie Normandeau and Luc Ferrandez on 98.5 Montreal to discuss the new partnership between the Montreal Canadiens and the Société de transport de Montréal.

In the heart of the National Hockey League (NHL) playoffs, four Canadiens players lend their voices to announce the metro stations near the Bell Centre.

A great initiative that brings the Habs even closer to their fans!

In this article for La Presse, our colleague David Juneau explains how brands are tapping into nostalgia, humor and positivity despite the current social climate in the United States.

Some ads, like those from Budweiser, Instacart, and Hellmann’s, aim to create an emotional connection with viewers even before game day!