NEWSLETTERS

AUCOIN Newsletter

Our roundup of trends in communications and public affairs.

In short, straight-talking articles, we break down what’s happening in the world of PR. Browse our latest editions and subscribe to receive future ones.

Latest Newsletters

Écran de smartphone affichant une grille d'icônes emoji colorées sur fond sombre

Do emojis hurt your credibility at work?

You use emojis in your work messages because it’s so easy and… they say exactly what you mean, right?

Personne portant une chemise à motifs tenant un grand carré blanc sur son visage, sur fond uni.

The one thing you should never do in a crisis

When a crisis hits, what’s your first instinct? Some people tend to avoid it, while others rush to “explain everything.”

Des mains tenant un smartphone affichant le flux d'une application de partage de photos

Is it really so bad not to follow the trend?

Every week, a new trend takes social media by storm. Some brands jump on it without hesitation… while others choose carefully. Who’s making the right call?

Photo_Ordinateur_Facebook_Smartphone

Being good is no longer enough: you need to be visible

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Performance alone is no longer enough to build credibility.

Photo_Ordinateur_Facebook_Smartphone

Being good is no longer enough: you need to be visible

Performance alone is no longer enough to build credibility.