The one thing you should never do in a crisis

2026-06-30

Une personne tenant une boîte en carton au-dessus de sa tête devant un mur gris uni.

When a crisis hits, what’s your first instinct? Some tend to avoid it, while others rush to “explain everything.” In any case, you need to preserve the trust of your stakeholders…


This PR Daily article explains why a few words often have more impact than lengthy explanations!

More Newsletters

Écran de smartphone affichant une grille de réactions emoji sur fond sombre

Do emojis hurt your credibility at work?

View
Des mains tenant un smartphone affichant le flux d'une application de partage de photos

Is it really so bad not to follow the trend?

View
Photo_Ordinateur_Facebook_Smartphone

Being good is no longer enough: you need to be visible

View

Do emojis hurt your credibility at work?

View

Is it really so bad not to follow the trend?

View