“Curiosity, imagination and thinking outside the box are essential values which allow us to question the models and techniques of the past. And the PR community is in dire need of them.”
- Louis Aucoin
About us
AUCOIN Strategy & Communication is a multidisciplinary public relations agency that specializes in public affairs. The team led by Louis Aucoin relies on varied and complementary expertise to meet all of its clients’ needs. With backgrounds in both the public and private sectors, the members of AUCOIN Strategy & Communication have the experience, skills, and abilities to develop plans and strategies that stand out from the mainstream. We offer a full range of services to help businesses and organizations manage their image, their reputation, and their communications with the public.
Our Expertise
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In today’s fast-paced and interconnected world, it’s essential to manage your organization’s reputation, communicate effectively, and build meaningful relationships with various stakeholders. Our public relations services play a vital role in shaping your public image and ensuring your message resonates with the right audience.
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Being prepared to effectively prevent and manage a crisis is essential not only to protect your organization, but also to maintain public trust and confidence. Our crisis prevention and management services help you proactively protect your reputation and respond with resilience when a crisis arises.
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Public perception can have a significant impact on the success of your projects. Our social acceptability strategy services are designed to help you navigate the complex landscape of public opinion, stakeholder engagement, and ethical considerations, to ensure your efforts align with the expectations of your target audience.
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Building positive relationships with government entities requires a strategic approach and a thorough understanding of the political landscape. We make sure to defend your interests, stay informed of the ever-changing political environment, and help you achieve your government relations objectives.
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We understand the importance of building positive and trusting relationships with the media, whether you’re looking to improve your visibility, get positive media coverage, or shape public perception. Our media relations and outreach services will help you enhance your media presence and achieve your strategic objectives.
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Being a confident, eloquent spokesperson can make all the difference in how your message is received. Our spokesperson training services are designed to equip you with the skills and confidence to excel in your media interviews and public speaking engagements.
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In the age of digital immediacy, your reputation is one of your most valuable assets. A positive reputation can build trust and drive success, while a negative one can have long-term consequences. Our reputation management services help shape, maintain, and enhance your public image.
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A well-defined digital strategy is paramount for organizations looking to connect with their audience and stay ahead of the competition. Our digital strategy services are designed to harness the potential of the digital landscape by maximizing your visibility, engagement, and growth online.
Our Team
Louis Aucoin, MPA
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With nearly 20 years of experience in the fields of communications and public relations, Louis Aucoin is head of the public relations agency AUCOIN Strategy & Communication. He has contributed to the success of public and private businesses of all sizes, all while prioritizing the causes close to his heart.
Tel. 514 571-6033
Laurence Tôth
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Agile, passionate, and perceptive are undoubtedly the characteristics that best describe Laurence. With extensive experience in federal and provincial politics, as well as in private sector, she is inspired by projects that take her out of her comfort zone. Crisis management is her forte, and press relations her second nature. Her career reflects her versatility and intellectual curiosity. It's by collaborating and questioning that she makes the most of the situations presented to her.
Tel. 581 305-4501
David Juneau
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After more than 10 years as a communications and government relations strategist for several large organizations, David joined AUCOIN Strategy & Communication in December 2022 to put his knowledge and skills to the benefits of the agency's clients.
Tel. 514 625-8894
djuneau@aucoinstrategie.com
Wissal El Alaoui
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A true adept of the media world, Wissal joined the AUCOIN Stratégie & Communication team in the summer of 2021. Her watchwords? Audacity and creativity. Wissal is a firm believer that the success of a project depends on the ability of each individual to transcend traditional ways of acting and thinking.
Tel. 514 968-0608
welalaoui@aucoinstrategie.com
Kim Leclerc
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For over 10 years, Kim has worked in the political and governmental fields at both the provincial and federal levels. He has specialized in the areas of health, social services and sports over the years. In addition, through his personal involvement with the boards of directors of organizations involved in Canada-France relations, he demonstrates a good knowledge of the French and European environment.
Tel. 581 980-5725
Camille Duval
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Persevering and driven, Camille stands out through her attention to detail and thirst for learning. She thrives on projects that broaden her horizons and get her out of her comfort zone. Her five internships during university led her to work in the pharmaceutical, manufacturing, institutional, sports and advertising sectors.
Tel. 450 512-2214
Rose Clermont-Petit
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Passionate about the world, Rose loves to learn new things; she is dedicated and always ready to take on new challenges.
With over five years of experience in federal politics, including two years as an office manager, Rose specializes in team management, strategic planning and office coordination.
Tel. 514 775-8594
AUCOIN Strategy & Communication
368, Notre-Dame West, #402
Montreal (Quebec) H2Y 1T9