“Curiosity, imagination and thinking outside the box are essential values which allow us to question the models and techniques of the past. And the PR community is in dire need of them.”
- Louis Aucoin
About us
AUCOIN Strategy & Communication is a multidisciplinary public relations agency that specializes in public affairs. The team led by Louis Aucoin relies on varied and complementary expertise to meet all of its clients’ needs. With backgrounds in both the public and private sectors, the members of AUCOIN Strategy & Communication have the experience, skills, and abilities to develop plans and strategies that stand out from the mainstream. We offer a full range of services to help businesses and organizations manage their image, their reputation, and their communications with the public.
Our Expertise
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In today’s fast-paced and interconnected world, it’s essential to manage your organization’s reputation, communicate effectively, and build meaningful relationships with various stakeholders. Our public relations services play a vital role in shaping your public image and ensuring your message resonates with the right audience.
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Being prepared to effectively prevent and manage a crisis is essential not only to protect your organization, but also to maintain public trust and confidence. Our crisis prevention and management services help you proactively protect your reputation and respond with resilience when a crisis arises.
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Public perception can have a significant impact on the success of your projects. Our social acceptability strategy services are designed to help you navigate the complex landscape of public opinion, stakeholder engagement, and ethical considerations, to ensure your efforts align with the expectations of your target audience.
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Building positive relationships with government entities requires a strategic approach and a thorough understanding of the political landscape. We make sure to defend your interests, stay informed of the ever-changing political environment, and help you achieve your government relations objectives.
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We understand the importance of building positive and trusting relationships with the media, whether you’re looking to improve your visibility, get positive media coverage, or shape public perception. Our media relations and outreach services will help you enhance your media presence and achieve your strategic objectives.
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Being a confident, eloquent spokesperson can make all the difference in how your message is received. Our spokesperson training services are designed to equip you with the skills and confidence to excel in your media interviews and public speaking engagements.
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In the age of digital immediacy, your reputation is one of your most valuable assets. A positive reputation can build trust and drive success, while a negative one can have long-term consequences. Our reputation management services help shape, maintain, and enhance your public image.
Our Team
Louis Aucoin, MPA
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With nearly 20 years of experience in the fields of communications and public relations, Louis Aucoin is head of the public relations agency AUCOIN Strategy & Communication. He has contributed to the success of public and private businesses of all sizes, all while prioritizing the causes close to his heart.
Tel. 514 571-6033
David Juneau
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After more than 10 years as a communications and government relations strategist for several major organizations, David joined AUCOIN Stratégie & Communication to put his knowledge and skills to work for the agency's clients.
Tel. 514 625-8894
Laurence Tôth
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Agile, passionate, and perceptive are undoubtedly the characteristics that best describe Laurence. With extensive experience in federal and provincial politics, as well as in private sector, she is inspired by projects that take her out of her comfort zone. Crisis management is her forte, and press relations her second nature. Her career reflects her versatility and intellectual curiosity. It's by collaborating and questioning that she makes the most of the situations presented to her.
Tel. 581 305-4501
Etienne Collins
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Etienne has 10 years' experience in public relations, corporate communications and public affairs. He developed his expertise in the public and private sectors, carrying out strategy, media relations and reputation management mandates at both national and international levels. His expertise, critical thinking and human touch make him stand out from the crowd.
Tel. 514 927-3057
Elena Gabrysz
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With a clear vision and strong determination, Elena brings her instinct and expertise in public affairs and communications to bear on the organizations she advises.
With a diverse background in media relations and crisis management, she navigates easily between the political, institutional, and corporate spheres. Curious and collaborative, she makes the most of every situation by building trusting relationships and staying focused on results.
Tel. 514 839-7296
Jacques Marsan
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With 35 years of experience in media and public communications, Jacques Marsan is a professional coach, trainer, and speaker recognized for his expertise in communication and the excellence of his teaching approach. To date, he has helped more than 600 journalists, broadcasters, politicians, and business leaders develop their skills in persuasion, presentation, and public speaking. His human and rigorous approach, which emphasizes both content and form, enables participants to communicate with impact, credibility, and authenticity.
Tel. 514 994-4683
Stéphane Grégoire
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With solid experience at the heart of Quebec's government apparatus, he has worked in complex decision-making environments where rigor, political acumen, and the ability to influence are essential. With extensive knowledge of finance, natural resources, and labor relations, he combines a keen understanding of public policy with a pragmatic approach to increasing his clients' influence. Trained in dispute prevention and resolution, he is known for his sound judgment, discretion, and strategic vision.
Tel. 418 803-2049
Kim Leclerc
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For over 10 years, Kim has worked in the political arena at both the provincial and federal levels. Over the years, he has specialized in the fields of health, social services and sports. In addition, thanks to his studies and personal involvement on the boards of organizations involved in Canada-France relations, he also has a good knowledge of the French and European environment.
Tel. 581 980-5725
Yousra Maazouzi
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Thanks to her experience in interest representation, Clémence has honed her analytical and strategic skills. At the heart of this complex arena, she has acquired the agility and determination to unravel the issues at stake and be a driving force in advancing the interests she passionately defends. Her quick-wittedness, creativity and intuition find a new field of expression in public relations.
Tel. 438 405-5096
Camille Duval
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For over two years, Camille has been actively contributing to the success of AUCOIN Strategy & Communication's clients by combining professionalism, creativity, and attention to detail. Driven by challenges that push her out of her comfort zone, she also stands out for her digital flair, which she puts to good use in media monitoring, social media management, and media relations.
Camille holds a dual master's degree in international strategic communication from the University of Sherbrooke and the Catholic University of Louvain in Belgium.
Tel. 450 512-2214
AUCOIN Strategy & Communication
368, Notre-Dame West, #402
Montreal (Quebec) H2Y 1T9