Performance alone is no longer enough to build credibility. Just as important as results is the ability to showcase them—whether on social media, through customer testimonials, or via recognition from colleagues. Without this visibility, even excellent work can go unnoticed! Discover how to strategically boost your visibility in this article from the MIT Sloan Management Review.

Recent conflicts no longer circulate solely through traditional media, but also as “memes” on social media. Humor, parodies, and short-form content transform complex crises into quick-to-consume, easy-to-share content devoid of context. A dynamic that blurs the lines between information, humor, and reality! Discover how this “meme culture” influences our understanding of conflicts in this WIRED article.

Artificial intelligence promises to simplify work, but its intensive use can also have the opposite effect. A recent study highlights the phenomenon of “brain fry”: cognitive fatigue linked to excessive use of AI and an overload of tasks to manage. Conversely, when AI is properly integrated to automate repetitive tasks, it can reduce burnout. It all depends, therefore, on how it is integrated into daily life, according to this Harvard Business Review article.

After years dominated by short formats, long-form content is reclaiming its place on social media. Users now seek more depth, context, and value, prompting even platforms like TikTok to favour longer videos in their algorithms. This shift toward long-form content could be a game-changer for your business! Find out more in this article from Disrupt.

With the rise of AI-powered search engines, ranking at the top of search results is no longer enough. In 2026, the real challenge lies elsewhere: being directly cited in generated responses. Journalistic content and media mentions are becoming essential levers, far beyond traditional SEO. Learn how to adapt your strategies to stay visible online in this Muck Rack article.

For a long time, work and personal relationships were kept separate, but that boundary is increasingly being challenged. Trust, knowledge sharing, better collaboration: these connections contribute as much to performance as they do to well-being. Check out this Harvard Business Review article to learn how to build strong professional friendships and make the most of them!

Even with a flawless image, poor sound quality can undermine your message. Ambient noise, echo, or muffled voices aren't just irritating: a study by the Proceedings of the National Academy of Sciences shows that poor audio can make someone seem less credible, less competent, and less qualified. Take control of your audio now with these tips from PR Daily!

OpenAI is preparing to integrate ads into ChatGPT, a first for the tool used by hundreds of millions of people every week. The company assures users that these ads will not influence responses and that no personal data will be sold. It remains to be seen how OpenAI will manage to balance monetization, trust, and user experience... Find out all the details in this article from WIRED!

Influencer marketing is now worth more than $24 billion, but consumer trust in influencers is crumbling. Purchased fake followers, overly scripted content, misaligned values... how can you create a collaboration that truly inspires trust and strengthens your brand? Discover the five keys to an authentic partnership in this Harvard Business Review article.

You might think that Advent calendars have become nothing more than marketing tools, transformed into showcases for sweets, beauty products, or gadgets. However, behind each little window lies a deeply rooted religious tradition. Discover the fascinating history of Advent calendars in this article from The Conversation.

Did you know that just a few minutes of conversation with a pro-Trump or pro-Harris chatbot is enough to change some voters' minds? That's what American researchers have discovered, highlighting the disturbing potential of AI to manipulate political opinions on a large scale. Learn more in this article from The Atlantic.

Every exclamation point in your emails or messages can influence how people perceive you. According to an American study, these little symbols can make your messages sound warmer and more enthusiastic... but also less impactful. It's a subtle balance to strike, depending on the image you want to project! Check out this article from Nautilus to learn more.

Every message, notification, and app switch on our phones builds up stress that our brains aren't designed to handle. According to Paul Leonardi, department chair and professor of technology management at the University of California, this digital overload wears us out way more than we think. This CNN article shares some easy tips to help you take back control and reduce digital fatigue.

What if everything you had built to inspire trust could be used against you in a matter of seconds? Cybersecurity expert Chris McKie explains how cybercriminals turn logos, websites, and messages into tools of deception, exploiting customer trust faster than any communications team can react. A must-read from Forbes magazine to understand the invisible risks that threaten brand reputation today.

We often think that crisis management boils down to hasty or improvised reactions in the moment. According to Maude Blouin, Director of Communications at FLO, effective crisis management requires advance preparation. Building trust, clarifying roles, and putting concrete processes in place are what enable an organization to stay in control when the storm hits. Learn more in this article from PR Daily.

Everyone has heard about Cracker Barrel's failed attempt to modernize its image. By removing its traditional logo and modernizing its restaurants, the chain underestimated its customers' symbolic attachment to the brand. The negative reaction affected its reputation and stock market value, forcing the company to restore its visual identity and suspend its plans.

But what lessons can be learned from this? And above all, how can such waste be avoided? In this Forbes article, experts compare Cracker Barrel's misadventure with others such as Jaguar and Bud Light, in order to draw lessons from best practices and things to avoid. Hint: having a crisis management plan is a good practice!

What if your first name influenced your career? This is the hypothesis put forward by researchers based on the linguistic phenomenon known as the “bouba/kiki effect.”

According to this theory, the sound of a first name is not neutral: some names, considered “softer” or “rounder,” may be perceived more favorably, while others, ‘harder’ or “angular,” may have a different impact on the image we project.

It's an intriguing idea that makes us think about the unconscious importance of sounds in our judgments.

California Governor Gavin Newsom surprises with a communication strategy that is counterintuitive to say the least: he is appropriating the codes of Donald Trump, his notorious ideological opponent.

He's using a forceful style, a direct tone, and, even more surprisingly, launching his own online store in the style of a “Trump-style” campaign. It's a bold way to grab attention and rally supporters!

The New York Times analyzes this original approach, which almost makes you want to order a Newsom-branded cap.

Bill Gates is quoted as saying, “If I had only one dollar left, I would spend it on public relations.” Indeed, investing in brand awareness and reputation often translates into additional revenue... and avoided expenses! This article by specialist Wanja Muthee provides concrete examples that illustrate the added value of public relations for your business plan.

In difficult times, leaders have a huge responsibility that can be summed up as follows: deciding what to say and how to say it. By being transparent, many fear demotivating their team. By focusing on the positive side of things, many fear creating a false sense of security. This article from the Harvard Business Review tells you how to choose the right messages for your situation.