When AI controls the summary, public relations must control the message

For several months now, Google's first response has been generated by artificial intelligence, and according to the Pew Research Center, more and more internet users are satisfied with this response. So how can you influence Google's famous “AI Overview”? This article from PR News offers tactics for using it to your advantage, including writing in “clips,” or sentences that stand alone without requiring a long context. Get straight to the point, then roll out your argument.