Communicating with your team when things are going badly

Communicating bad news or offering reassurance in uncertain times is frankly less pleasant than announcing the signing of a new contract! Yet it is just as essential! There is a fine line between saying too much, saying the wrong thing, or achieving your goal: rallying the troops in the face of adversity.

What can—and should—you share with your employees about your organization's situation when it is going through turbulence? How can you highlight the positive aspects (there are certainly some) without creating a false sense of security? When should you keep certain aspects quiet so that everyone can focus on priority actions? Here's how to do it.

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Why public relations are essential for your organization

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When AI controls the summary, public relations must control the message