Why public relations are essential for your organization

Bill Gates is quoted as saying, “If I had only one dollar left, I would spend it on public relations.” This highlights the importance of public relations, even when an organization's financial situation is under strain.

Even if the return on investment is not always immediate, investing time (and/or money) in your reputation and brand awareness is a long-term investment in the growth and success of your business.

Using concrete examples, this article helps you understand the added value of public relations and strategic communication in your business plan... or rather, how much you will lose down to your last dollar if you ignore its potential!