Fight fire with fire
California Governor Gavin Newsom surprises with a communication strategy that is counterintuitive to say the least: he is appropriating the codes of Donald Trump, his notorious ideological opponent.
He's using a forceful style, a direct tone, and, even more surprisingly, launching his own online store in the style of a “Trump-style” campaign. It's a bold way to grab attention and rally supporters!
The New York Times analyzes this original approach, which almost makes you want to order a Newsom-branded cap.
