Crisis management: lessons from the Cracker Barrel case

Source : https://www.crackerbarrel.com/

Everyone has heard about Cracker Barrel's failed attempt to modernize its image. By removing its traditional logo and modernizing its restaurants, the chain underestimated its customers' symbolic attachment to the brand. The negative reaction affected its reputation and stock market value, forcing the company to restore its visual identity and suspend its plans.

But what lessons can be learned from this? And above all, how can such waste be avoided? In this Forbes article, experts compare Cracker Barrel's misadventure with others such as Jaguar and Bud Light, in order to draw lessons from best practices and things to avoid. Hint: having a crisis management plan is a good practice!